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В интервью 2000 г. Рапай раскрывает несколько иной "культурный код" президентства, чем в своей книжке 2007 г.: cheap entertainment. Он говорит, что в своей инфантильности американские избиратели ожидают от президента дешевого развлечения, reality TV. Что частично объясняет непотопляемую популярность Билла Клинтона.



Rapaille said that in the late 80's, Lee Atwater, then working for George Bush, hired him to do an archetype study of the presidency. Though financing ran out before Rapaille could complete his work, he was able to gather useful material in the word-association sessions. Participants compared the chief executive to a ''movie character''; they said he could ''make people see things.'' From this, Rapaille was able to identify the core emotional nubbin. Fatherhood? Celebration? Nationalism? No, no. The presidency is: ''cheap entertainment.''
http://www.nytimes.com/2000/05/07/magazine/does-the-smell-of-coffee-brewing-remind-you-of-your-mother.html

Из вчерашнего выступления:

CLINTON: I'll never be the showman my opponent is, and that's OK with me.

Действительно, потребителям дешевого развлечения больше подходит Fuckface von Clownstick.

"If your health is as strong as it seems from your systems, why not share your medical records?" "Well, I really have no problem in doing it, I have it right here," Trump says. And then, in a classic showman's stroke, he turns to the audience and says, "Should I do it? I don't care, should I do it?" The audience applauds, and Trump hands Oz what he says are two letters regarding the physical.

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